{"id":14199,"date":"2022-04-26T16:17:59","date_gmt":"2022-04-26T15:17:59","guid":{"rendered":"https:\/\/go.thisisbeacon.com\/?post_type=guide&p=14199"},"modified":"2026-06-26T10:40:37","modified_gmt":"2026-06-26T10:40:37","slug":"utm-parameters-for-tracking-templates","status":"publish","type":"post","link":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/utm-parameters-for-tracking-templates\/","title":{"rendered":"UTM Parameters for Tracking Templates"},"content":{"rendered":"

UTM Parameters for Tracking Templates<\/strong><\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Facebook Ads<\/h2>\n\n\n\n\n\n\n\n
Description<\/strong><\/td>\nUTM<\/strong><\/td>\nParameter<\/strong><\/td>\n<\/tr>\n
Campaign Name<\/td>\nutm_campaign=<\/td>\n{{campaign.name}}<\/td>\n<\/tr>\n
Ad ID<\/td>\nfad_id=<\/td>\n{{ad.id}}<\/td>\n<\/tr>\n
Channel Name<\/td>\nutm_source=<\/td>\n{{adset.name}}<\/td>\n<\/tr>\n
Description<\/td>\nutm_content=<\/td>\n{{ad.name}}<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Sample: &fad_id={{ad.id}}&utm_campaign={{campaign.name}}&utm_source={{adset.name}}&utm_content={{ad.name}}<\/p>\n

Reference: https:\/\/www.facebook.com\/business\/help\/2360940870872492<\/a>.<\/p>\n<\/div><\/div>

Google Ads<\/h2>\n\n\n\n\n\n\n\n
Description<\/strong><\/td>\nUTM<\/strong><\/td>\nParameter<\/strong><\/td>\n<\/tr>\n
Campaign Name<\/td>\nutm_campaign=<\/td>\n{_campaign}*<\/td>\n<\/tr>\n
Ad ID<\/td>\ngad_id=<\/td>\n{creative}<\/td>\n<\/tr>\n
Channel Name<\/td>\nutm_source=<\/td>\n{_channel}*<\/td>\n<\/tr>\n
Description<\/td>\nutm_content=<\/td>\n{_content}*<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*These need to be set manually. See Custom Parameter instructions: https:\/\/support.google.com\/google-ads\/answer\/6325879?hl=en-GB<\/a><\/p>\n<\/div><\/div>

Microsoft Ads<\/h2>\n\n\n\n\n\n\n\n
Description<\/strong><\/td>\nUTM<\/strong><\/td>\nParameter<\/strong><\/td>\n<\/tr>\n
Campaign Name<\/td>\nutm_campaign=<\/td>\n{Campaign}<\/td>\n<\/tr>\n
Ad ID<\/td>\nmad_id=<\/td>\n{AdId}<\/td>\n<\/tr>\n
Channel Name<\/td>\nutm_source=<\/td>\n{AdGroup}<\/td>\n<\/tr>\n
Description<\/td>\nutm_content=<\/td>\nN\/A<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Sample: &mad_id={AdId}&utm_campaign={Campaign}&utm_source={AdGroup}<\/p>\n

Reference: https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/56799\/2<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Still need help?<\/h4>\n

Contact your Veracity account manager or email support@vtn.live<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"UTM Parameters for Tracking Templates Facebook Ads Description UTM Parameter Campaign Name utm_campaign= {{campaign.name}} Ad ID fad_id= {{ad.id}} Channel Name utm_source= {{adset.name}} Description utm_content= {{ad.name}} Sample: &fad_id={{ad.id}}&utm_campaign={{campaign.name}}&utm_source={{adset.name}}&utm_content={{ad.name}} Reference: https:\/\/www.facebook.com\/business\/help\/2360940870872492. Google Ads Description UTM Parameter Campaign Name utm_campaign= {_campaign}* Ad ID gad_id= {creative} Channel Name utm_source= {_channel}* Description utm_content= {_content}* *These need to be set manually....","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-14199","post","type-post","status-publish","format-standard","hentry","category-resources"],"acf":[],"_links":{"self":[{"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/posts\/14199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/comments?post=14199"}],"version-history":[{"count":1,"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/posts\/14199\/revisions"}],"predecessor-version":[{"id":99631,"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/posts\/14199\/revisions\/99631"}],"wp:attachment":[{"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/media?parent=14199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/categories?post=14199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darraghkerrigancreative.ie\/veractyai2\/wp-json\/wp\/v2\/tags?post=14199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}