VeracityAI exists to make the distinction clear

Between traffic that creates value and traffic that creates waste.
Between audiences with genuine intent and automated activity that distorts the picture.

The threat doesn’t stop at
your campaign boundary.

Most platforms built to tackle invalid traffic were designed for
advertising from the outset and narrowly focused on blocking
automated clicks. VeracityAI took a different path entirely.

We began in cybersecurity, protecting digital assets from
sophisticated threat actors. That heritage shapes everything:
what we see in traffic, how we analyse behaviour, and what
we intercept before it causes harm.

We didn’t retrofit security onto an ad tech tool.

We productised proven cybersecurity defences
for digital marketing and publishing environments.

Meet the Leadership Behind VeracityAI

A leadership team that brings together deep expertise across media agency,
digital marketing, cybersecurity, AI, analytics, and enterprise operations.

Simon Crisp

Chief Executive Office

Simon Crisp

Chief Executive Office

Simon is a technology leader with a background in media, advertising, marketing, digital systems, software‑driven solutions, and strategic business oversight. As CEO of VeracityAI Ltd, he contributes his experience in building and governing technology‑centred organisations.

Simon’s wider professional history includes senior roles in businesses from SME’s to plc’s, across global media agencies, global media owners and technology services companies, where he has fostered a reputation for a clear, commercial, and strategic approach to digital transformation and operational excellence.

Nigel Bridges

Executive Chairman

Nigel Bridges

Executive Chairman

Nigel is an experienced international technology leader with a proven history of transforming high‑growth businesses across enterprise and SME environments. His career is defined by implementing clear strategic direction and building robust, transparent operational frameworks that support sustainable scale and measurable value.

As Executive Chairman, Nigel provides strategic stewardship for VeracityAI, guiding long‑term direction, reinforcing governance, and ensuring the company continues to lead with integrity, cyber intelligence, and a commitment to delivering only valuable traffic and outcomes.

John Farthing

Chief Financial Officer

John Farthing

Chief Financial Officer

John is a seasoned financial leader who began his career as a Chartered Accountant in 1988 before moving into stockbroking, corporate finance, and strategic advisory roles supporting growth‑stage businesses. With extensive experience across both listed and private companies, he brings rigorous financial governance and City‑level insight to VeracityAI.

A Fellow of the Chartered Institute for Securities & Investment and a Liveryman of the Worshipful Company of World Traders, John ensures VeracityAI operates with clarity, resilience, and long‑term financial trust at its core.

Stewart Boutcher

Chief Technology Officer

Stewart Boutcher

Chief Technology Officer

Stewart has operated at the intersection of digital strategy, behavioural intelligence, and cybersecurity since 1995. Across agencies, enterprises, and technical teams, he has delivered integrated digital solutions grounded in data clarity and real user behaviour insight.

As CTO, Stewart leads the development of VeracityAI’s real‑time intelligence layer bringing together machine learning, in‑browser cyber protection, and transparent engineering. His focus ensures that only valuable, human‑centric interactions shape performance, reporting, and optimisation for clients.

Philip Macauley

Chief Operating Officer

Philip Macauley

Chief Operating Officer

Phil is a senior technology leader whose career bridges Media Agencies, Publishers, Programmatic/Ad Tech, and Cybersecurity. His career includes senior roles at Mindshare, Yahoo!, and Quantcast, where he drove international expansion across multiple regions and oversaw more than $450M in revenue.

He specialises in go-to-market strategy, AI-powered product innovation, business development and customer retention—delivering SaaS models that advance performance and customer outcomes in the marketing and media ecosystem.

At VeracityAI, Phil is shaping product and commercial vision to scale the organisation’s protection against cyber threats targeting marketing and advertising infrastructure.

Our Mission

To provide real-time behavioural analysis that
distinguishes valuable from valueless traffic,
protecting campaign efficiency and the
integrity of digital engagement.

Our Vision

A future where our technology sets the
standard for the digital economy, where
every interaction is verified, every investment
is justified, and every decision is built on intent.

Recognised Expertise

VeracityAI’s involvement in Singapore’s CyberCall initiative
with the Cyber Security Agency demonstrates recognised
capability in bot intent detection at a national security level
extending protection far beyond ad impressions.